Brian J Chang

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CAREER

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Brian J Chang

Marketing Leader | Customer Advocacy & Advisory Strategist | Revenue Growth Driver

I've led customer-centric GTM programs that achieve awareness, adoption, and pipeline influence.

Everything in business is learnable, fixable, and figureoutable.

You don't have to be a workaholic
to be successful. Really.

Brian specializes in building award-winning customer marketing, advocacy, and advisory programs from the ground up—often with limited budget and resources—by transforming a company's most passionate customers into an army of brand and product champions.

Everything in business is learnable, fixable, and figureoutable.

You don't have to be a workaholic
to be successful. Really.

My results-driven customer marketing approach, which I shaped at Red Hat, refined at Pivotal/VMware, and proven at Honeycomb, integrates customer-centric GTM motions that consistently exceed benchmarks.

I hold a Bachelor of Arts from San Francisco State University and a Master's of Business Administration with honors from St. Mary’s College of California.

I remain deeply humbled and grateful for the company I work for and the incredible customers I have the privilege to serve. I'm fortunate to apply my craft in a part of the business that truly inspires me.

As a devoted husband and proud father, I’m equally committed to supporting my family and serving my Church by giving back to the community through volunteer work.

Thank you for visiting my site!

TESTIMONIALS

"Brian's leadership style is characterized by a combination of passion, innovation, and a results-driven approach. His ability to motivate and align customers toward common goals has not only fostered a collaborative environment but has also produced tangible, positive outcomes for my company.”

Kerry Schaeffer

Senior Director of IT, One Magnify

“Brian truly stands out above all the rest with a unique combination of transparency, foresight, and commitment to working together. His enthusiasm is infectious, and he truly strives to better understand his customers.”

Michael Garski

Senior Director of Architecture and Backend Platform

TESTIMONIALS

“Brian is an incredible customer marketing leader with an amazing talent for engaging technical audiences. He excels at building strong relationships with engineers and IT professionals, turning them into dedicated advocates, and making them feel part of something larger.”

Josh Pederson

Senior Director, Product Marketing, Honeycomb.io

TESTIMONIALS

Kerry Schaeffer

Senior Director of IT, One Magnify

TESTIMONIALS

"Brian's leadership style is characterized by a combination of passion, innovation, and a results-driven approach. His ability to motivate and align customers toward common goals has not only fostered a collaborative environment but has also produced tangible, positive outcomes for my company.”

“As a customer, I was honored to work with Brian in the TANZU Vanguard community. He is the heart and soul of the community, and his ability to get people engaged and to speak up and share their opinion are unique in the industry."

Jürgen Sußner

Chief Architect, DATEV

TESTIMONIALS

“Brian Chang is a consummate professional and an invaluable collaborator during our time at VMware. Brian's ability to navigate delivering against business needs while ensuring customers feel connected, supported, and appreciated was impressive."

Vykky Howard

Colleague, Red Hat and VMware

TESTIMONIALS

"Brian and I worked together during my tenure at Red Hat. Brian brought his “can-do” attitude and positive energy to the most challenging of projects.”

Scott Clinton

Senior Marketing Director, Red Hat

TESTIMONIALS

“Brian is positive, compassionate, organized, honest, and driven. That's a great combination. In the time I've worked with Brian, he has been in a number of impossible situations, and he has always conducted himself with great poise and balance.”

Ross Turk

Marketing Director, Red Hat

TESTIMONIALS

I met Brian when he recruited me to join his then-fledgling Pivotal Vanguard super user community, now called Tanzu Vanguard. Brian built the community from the ground up, shepherding it through growth and change to keep it strong and vibrant for all involved. The Vanguard is a testament to his unique ability to build a powerful community while functioning as an advocate for his company and the community itself.”

I've led customer-centric GTM programs that achieve awareness, adoption, and pipeline influence.

Brian specializes in building award-winning customer marketing, advocacy, and advisory programs from the ground up—often with limited budget and resources—by transforming a company's most passionate customers into an army of brand and product champions.

TESTIMONIALS

"Brian's leadership style is characterized by a combination of passion, innovation, and a results-driven approach. His ability to motivate and align customers toward common goals has not only fostered a collaborative environment but has also produced tangible, positive outcomes for my company.”

Kerry Schaeffer

Senior Director of IT, One Magnify

“Brian truly stands out above all the rest with a unique combination of transparency, foresight, and commitment to working together. His enthusiasm is infectious, and he truly strives to better understand his customers.”

Michael Garski

Senior Director of Architecture and Backend Platform

TESTIMONIALS

“Brian is an incredible customer marketing leader with an amazing talent for engaging technical audiences. He excels at building strong relationships with engineers and IT professionals, turning them into dedicated advocates, and making them feel part of something larger.”

Josh Pederson

Senior Director, Product Marketing, Honeycomb.io

TESTIMONIALS

Kerry Schaeffer

Senior Director of IT, One Magnify

TESTIMONIALS

"Brian's leadership style is characterized by a combination of passion, innovation, and a results-driven approach. His ability to motivate and align customers toward common goals has not only fostered a collaborative environment but has also produced tangible, positive outcomes for my company.”

“As a customer, I was honored to work with Brian in the TANZU Vanguard community. He is the heart and soul of the community, and his ability to get people engaged and to speak up and share their opinion are unique in the industry."

Jürgen Sußner

Chief Architect, DATEV

TESTIMONIALS

“Brian Chang is a consummate professional and an invaluable collaborator during our time at VMware. Brian's ability to navigate delivering against business needs while ensuring customers feel connected, supported, and appreciated was impressive."

Vykky Howard

Colleague, Red Hat and VMware

TESTIMONIALS

"Brian and I worked together during my tenure at Red Hat. Brian brought his “can-do” attitude and positive energy to the most challenging of projects.”

Scott Clinton

Senior Marketing Director, Red Hat

TESTIMONIALS

“Brian is positive, compassionate, organized, honest, and driven. That's a great combination. In the time I've worked with Brian, he has been in a number of impossible situations, and he has always conducted himself with great poise and balance.”

Ross Turk

Marketing Director, Red Hat

TESTIMONIALS

Jonathan Regehr

Cloud Architect, Garmin

TESTIMONIALS

Please reach out if you have questions or would like to connect about working together.

CONTACT